Is this type of lending new?

Commercial loan brokering has been around for decades. It has grown in recent years as the amount of private money to fund private lenders has increased, and bank credit standards have become tighter and more regulated. In general, as markets mature, they tend to fragment. This is certainly true with commercial lending with the advent of FinTech (Financial Technology enabling online lending) and the growth in commercial loan brokering. Commercial loan brokering is a well-established niche within the commercial lending industry.